And Summer was supposed to be slow

You can tell things have gone crazy busy for a while, since my posting here took a drop off the map.  Ditto on that other site and on my own blog.  Went into a bit more detail on the blog, about both my problems and just the slow down in external marketing.

Admitedly, we've also had a very good run on the search engines which has put us on really nice keywords (e.g. board games Canada for Starlit ), which barring a major change in Google will give us a good inflow of customers.

Still, I've lately been devoting more and more time to direct advertising on sites.  While advertising is more expensive than spending say an hour writing a blog post (like this one) or commenting on other sites, it's also less time extensive.  And with my time being crunched further and further, it's something I've had to look into to ensure we keep a good flow of customers in.

As always, the good old marketing project equation holds true.