The players are plantation owners in Puerto Rico in the colonial age. Growing up to five different kind of crops: Corn, Indigo, Coffee, Sugar and Tobacco, they must try to run their business more efficiently than their close competitors; growing crops and storing them efficiently, developing San Juan with useful buildings, deploying their slaves colonists to best effect, selling crops at the right time, and most importantly, shipping their goods back to Europe for maximum benefit.
The game system revolves around the 'role selection' mechanism. Players choose a specific role on their turn that dictates what players can do at that time. The player who selects the best roles to advance their position during the game will win.